The Frutiger Aero Archive

Sofia Lee of the Consumer Aesthetics Research Institute (CARI) ⧉ is to be credited for coining the term "Frutiger Aero". The two stylistic components that gave rise to that name are Windows Aero, the visual style of Windows Vista and 7, and the Frutiger fonts, which bear Adrian Frutiger's name.

Web 2.0 Gloss is another term for the style that is frequently used. It is the polar opposite of Flat Design and Minimalism, by embracing Skeuomorphism and occasionally Maximalism.

Other notable elements of the style are bright vibrant colors, glossy textures, glass/transparent materials, tropical fish, aurora borealis, bubbles, bokeh, macro photographs of grass, futurism, and humanism.

The design style was widely used in advertising, stock imagery, and in a variety of other media from late 2004 up to it's decline in popularity around 2013. Today, it has seen a little resurgence in the younger generation mainly through social media.

Below are a few exemples of what Frutiger Aero looks like: