Welcome to the Archive ! This is a passion project dedicated to an aesthetic from the 2000s that I love. I hope that you will enjoy the website, learn new things, and find things you like or that will inspire you.
Frutiger Aero derives its name from the Frutiger fonts designed by Adrian Frutiger, widely used in airports and transportation in the 2000s and earlier, which also inspired the Segoe UI fonts; and AERO "Authentic, Energetic, Reflective, Open", the visual design and user experience guidelines of Windows Vista and 7.
Sofi Lee of the Consumer Aesthetics Research Institute (CARI), coined the term in 2017. It's the opposite of Flat Design and Minimalism, instead of simplistic logo designs, Skeuomorphism is used, a concept of making items resemble their real-world counterparts, and instead of being flat, designs look 3D and make heavy use of gradients and glossiness. You will find plenty of examples by navigating this website.
Other notable elements of the style are bright and vibrant colors, glossy textures, glass/transparent materials, aurora borealis, bubbles, bokeh, macro photographs of grass, futurism, humanism, and images of futuristic cities in a symbiotic relationship with nature. Scroll down to see a few examples of Frutiger Aero.