The Frutiger Aero Archive

This is a passion project dedicated to an aesthetic that I love, i hope you will enjoy the site.

Sofia Lee of the Consumer Aesthetics Research Institute (CARI) is to be credited for coining the term "Frutiger Aero". The two stylistic components that gave rise to that name are Windows Aero, the visual style of Windows Vista and 7, and the Frutiger typefaces, designed by Adrian Frutiger.

Web 2.0 Gloss is another frequently used term for the style. It is the opposite of Flat Design and Minimalism, notably by its use of Skeuomorphism, a concept of making items resemble their real-world counterparts.

Other notable elements of the style are bright vibrant colors, glossy textures, glass/transparent materials, aurora borealis, bubbles, bokeh, macro photographs of grass, futurism, and humanism.

The design style was widely used in advertising, stock imagery, and in a variety of other media from late 2004 up to it's decline in popularity around 2013. Today, it has seen a little resurgence thanks to social media.

Sources

• Consumer Aesthetics Research Institute
• Aesthetics Wiki
• Material Dictionary 206: Eco Images - Environment & The Future
• Finding the Origins of Popular Frutiger Aero Images